Embodied Augmented Reality.

Body Controlled. Geo-Located. Real-Time. Precision.

Our Smart Threads enhances AR content placement, anchoring, and stability in real-time. Reducing common issues like drifting and misalignment - especially crucial for on-body and outdoor AR experiences.

Delivering consistent, seamless and dynamic AR experiences driven by the users own body movements, gestures and locations. Move around in AR simply by wearing your Smart-Thread infused Clothing and Merch.

Create exemplar AR that is more complex, richer in its content and allows for simultaneous multi-participant experiences.

This is next-gen AR. 

Brand Activations

Leverage our technology to create new paradigms of Augmented Reality activations and experiences that enhance how your consumers engage with you, your brand, your products and your marketing.

Empower your customers to control and engage with your AR experience through body movements, gestures, and geo-location triggers, turning everyday locations into powerful brand touchpoints. Seamlessly blending the physical and digital worlds.

Transform traditional activations into dynamic, personalized experiences that drive bottom-line results, new revenue streams, and stronger emotional connections to your brand.

Sporting Events  

Imagine this…

Live multi-user AR experiences at sporting events.

Take fan engagement to the next level, turning every moment into an electrifying, interactive spectacle! Fans aren’t just watching the game - they're fully immersed, connecting with each other, unlocking exclusive content, and customizing their experience in real-time.

It’s the ultimate fusion of sports, tech, and community. Bringing the action closer than ever before while opening up exciting new opportunities for brands, teams and fans alike.

Music Events  

Live multi-user AR experiences at gigs and festivals… Unleashing a whole world of possibilities and fan/artist interaction.

For the artist, AR elevates performances with interactive visuals, animations, and effects that sync with the music, creating a multi-sensory experience that transcends sound.

For Fans, connect through shared AR moments, unlock exclusive digital content, and enjoy a more personalized event experience.

For Brands, Boost social media engagement with AR-enhanced moments and create new revenue streams through virtual merch sales and branded content sponsorships, offering fans unique items they can’t find anywhere else.